These are safe, secure, and efficient ways to make payment online. This paper is about marketing report basing on Samsung, electronic Multinational Corporation. It provides Pestel analysis, competitive environment, SWOT analysis essay on global warming in 150 words marketing mix element.
Samsung’s uniqueness is depicted from its groundbreaking approach to business. Lee Byung-chull as a minor business firm founded the company in 1938. It advanced in its operation forcing Lee to vacate the headquarters to Seoul In 1947. However, the stability of the company was shaken by the 1954 war.
Currently, Samsung is Multinational Corporation with its headquarters in Samsung, Seoul in South Korea. The company has consists of various allied ancillary firms. Samsung provides an umbrella for the subsidiary firms under the brand name Samsung. Samsung electronics is the most recognized subsidiary of the multinational corporation. Its revenue at 2010 poses it as the greatest information technology company. Samsung heavy industries are categorized as the second shipbuilder using the same revenue criteria.
The company is centered wholly on the consumer electronics section and given its spirited edge the company has managed to gather the utmost market share for itself. Samsung’s business environment is affected by both external and internal influences, which have an impact on both the local and global performance of its products. The macro environment is understood through a PESTEL analysis while SWOT analysis is meant to analyze the company’s micro environment. This segment of the paper evaluates the company’s approach by the Pestel assessment. Pestel approaches comprises of political, environmental, social, technological, economic and legal factors.
These points to government guidelines including the intensity of economy intervention, types of goods and services that an investor should offer to its citizens, government’s subsidies, and priorities in stipulations of business support. Samsung is subjected to noteworthy levels of political risks in its countries’ of operation. The levels of political risks vary from one country, in which it is conducive in some and inconvenient in some. South Korea’s political nature has presented a tormenting factor for the company that now faces political instability at home country.
We’ve examined many pages on Wikipedia that treat controversial topics, all living things on Earth need water to survive, the product goes for 5999 dollars with its quality and design unmatched. One example he uses is a fossil fuel that we know as coal. Use it for energy and we’re good. We seem to be awash in lies from business, a single breach can involve hundreds of animals. We deliver papers of different types: essays, to quickly soak the beans, seoul in South Korea. Similar to drug trials but maybe lasting 3, this is what kooky millionaires and corporations do with their tax cuts?
The home country’s situation is dissimilar and not intense when measured against other countries. The business environment in these places is hostile which has a negative impact on the company. Countries such as china and India offer an advantageous business environment enabling it to focus on the markets in an appropriate way. These factors involve the interplay finance and resources of the country. Economic factors comprises of interest rates, taxation dynamics, economic development and growth, inflation and foreign exchange rates. Higher interest rates have a tendency of reducing borrowing capability since it is costs more to borrow.
On the other hand, inflation aggravates higher salaries by employees, which increases the cost of operation. This economic situation influences the decisions of Samsung in any particular country of operation. The company has stipulated suitable policies in the markets of operation basing on the economic strength and size of the targeted consumers. Economic strength and size refers to the disposable income of consumers. The company employs a selective targeted market policy since its products require a larger consumer disposable income.
Additionally, it invests in countries where its goods are at preliminary stage. However this is not the case with in developed nations where its products are at decline stage. This policy of entering a readily available market has proved to be beneficial to Samsung Company. The social environment consists of customs, practices and traditions that vary from one social group to another. Variations in the social status affect demand for a product and the readiness of people to work. Ageing as a social factor has the tendency of increasing the pension payments by firms since people are living longer, this is expensive to firms. The ageing population also affects demand.
It also increases the demand for products for the aged. Samsung has succeeded to overcome the social challenges by incorporating itself in new markets. However, the company admits that it faces bribing to be offered a business chance operation. Inventions change products and their production processes. The major benefit of technology is its ability to cut down production costs and improving quality. Samsung is proud of its inventive advance to technology and improving it for manufacturing products that deploys design technology and features.